NYSGC Rolls Out Sleek New Responsible Gaming Campaign

New York Gaming Commission’s bright and colorful responsible gambling ad campaign communicates to its audience in a clear and simple manner, without being stuffy.
Screenshot from New York State Gambling Commission's new responsible gambling ad campaign: a neon light in the shape of a coffee cup with sign-styled letters that say "Plan to take Breaks", reminding gamblers that time away is important
February 15, 2022

The New York State Gaming Commission (NYSGC) has released a series of slick new adverts, that highlight the ways players can stay in control when gambling online, as part of a responsible gaming (RG) awareness push.

The new RG campaign is modern, bright, colorful, and straightforward in its message — breaking out the tools that players can use to gamble within their means. The adverts focus on telling players in direct terms how to set time and money limits and to only gamble what they can afford.

“The social media campaign is part of a larger effort to educate gamblers about what it means when gaming companies say, 'Please Play Responsibly’ “ the NY State Gaming Commission told Sports Shield.

“We want people to understand that gambling is a form of entertainment. It’s supposed to fun. Our goal is to bring attention to the simple but important things gamblers can do to keep the fun front and center,” their spokesperson added.

New York quickly became the largest state in the entire regulated US market for volume in online sports betting wagers placed within the first 12 hours of its regulated market going live. So, it is no wonder the Gaming Commission is working hard to educate the public on responsible gaming tools that are available to them.

For instance, the Twitter ads such as When Times Up, Its Time To Go and Plan To Take Breaks are slick and effective ways to communicate to its audience.

The adverts have been seen on the New York State Gaming Commission social media channels, along with a YouTube video released back in January and smaller calls to action picked out for a series of Twitter adverts.

In NYSGC’s responsible gaming tips video, published last month on YouTube, the NYSGC states the main ways players can stay in control when gambling online including:

  • Keep gambling fun.
  • Set time limits.
  • Spend limits can be set that control the amount that can be wagered.
  • Taking breaks when needed.
  • Step away from the action.
  • Not chasing losses.

Any legal sportsbook that is approved to operate in the United States will have a suite of built-in tools that can help players gamble responsibly, as outlined in the NY State Gaming Commission ad campaign.

“We also understand there is a small percentage of players who may be gambling for reasons other than entertainment. We want to connect those individuals with professionals they can talk to quickly and as close to home as possible,” the NY State Gaming Commission added.

These responsible gaming tools will be commonplace at all legal sportsbooks, not just operating in New York State, but also in all states where sports betting is legal.

For instance, there are two main ways for sportsbooks to help problem gamblers. This is either to limit how much time and money they spend on the site or through giving them quick access to self-exclude an option where the player can exclude themselves from playing on the site for a predetermined amount of time.

With the rise in online sportsbooks also comes the inherent risks of problem gambling.

“I think, with anything when you increase accessibility, the likelihood of problems is also going to increase,” Brandy Richards, an Addiction Specialist from the New York Problem Gambling Resource Center’s Northeast location told local channel CBS 6 Albany back in January.

“We have concerns for people who may already be struggling with gambling problems or are in recovery; having that access may be really detrimental to them,” she went on to say.

However, all licensed and approved operators in New York are well-established brands that will have dedicated responsible gambling measures in place across their online platforms, websites, and mobile apps. As such, the NY State Gaming Commission’s responsible gambling ad campaign is perfectly timed to help raise public awareness of what responsible gaming tools are available to them.

Here are the tools that you can expect to find at sportsbooks that operate in the US-regulated states, including New York.

Operator Deposit Limits Play Time Limits Time Outs Self-Exclusion
888 Yes Yes Yes Yes
FanDuel Yes Yes Yes No
Fox Bet Yes No No Yes
DraftKings Yes Yes Yes Yes
BetMGM Yes No No Yes
Delaware Park Casino Yes Yes Yes No
Dover Downs Yes Yes Yes No
Harrington Raceway Yes Yes Yes No
Bet Rivers Yes Yes Yes Yes
William Hill Sportsbook Yes Yes Yes Yes
Borgata Sportsbook Yes Yes Yes Yes
Bet365 Yes Yes Yes Yes
TheScoreBet Yes Yes Yes Yes
Unibet Yes Yes No Yes
PlaySugarHouse Sportsbook Yes Yes Yes Yes
Barstool Sportsbook Yes Yes Yes No
Parx Sportsbook Yes Yes Yes No
Caesars Sportsbook Yes Yes Yes Yes
Wynn Bet Yes Yes Yes Yes
Points Bet Yes Yes Yes Yes
Golden Nugget Yes Yes No Yes
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