Daniel Vest’s proposed class action says a model identified customers likely to lose more and sent them tailored incentives to keep betting.
The free service offers check-ins, lessons and peer support alongside the state’s 24-hour gambling helpline.
A reporter mimicking high-risk gambling behaviour was sent offers, invited to a VIP showcase and later assigned a personal concierge.
The Ohio regulator joined Michigan and Nevada in withdrawing, while Massachusetts voted unanimously to retain its membership for now.
The program targets ages 12 to 20 and follows a pilot that reached about 400 students.