The commission will begin with DraftKings after allegations over promotion models, then assess AI use in acquisition, offers and player protection.
The Cardinals scout is already suspended indefinitely over alleged draft leaks and parlay wagers, and his appeal hearing is set for Sept. 23.
The program targets ages 12 to 20 and follows a pilot that reached about 400 students.
The clip was bought through Cameo and sent to a VIP bettor with a gambling addiction, intensifying scrutiny of sportsbook loyalty programs.