DraftKings has opened a PGA TOUR sweepstakes that gives eligible customers who use its responsible-engagement features a chance to win an all-expenses-paid trip to THE PLAYERS Championship. The promotion runs from Sept. 16 through Sept. 29, and customers using My Budget Builder or My Stat Sheet within the My Budget and Controls panel are automatically entered.
The sweepstakes is one of four initiatives announced by DraftKings on Sept. 14 to increase awareness and use of its responsible-gambling resources. The operator said the programme is intended to make responsible engagement an integral part of the customer experience and help customers make informed decisions.
Lori Kalani, DraftKings’ chief responsible gaming officer, said responsible engagement was embedded in the company’s operations and was essential to customer trust and long-term sustainability. She said the company was promoting tools including My Budget Builder, My Stat Sheet, player-set limits and new custom cool-offs.
The prize detail is not consistent across the coverage. DraftKings’ own announcement identifies THE PLAYERS Championship, while Global Gaming Insider described the prize as a trip to the WM Phoenix Open in Arizona. DraftKings’ stated promotion period and feature requirements identify the former event.
The sweepstakes follows DraftKings’ Kevin Hart and Nick Jonas responsible-gaming advertising campaign, as we reported earlier this month. The digital campaign began Sept. 10 and continues the pair’s road-trip theme while directing customers to the operator’s controls and resources.
DraftKings also introduced custom cool-offs, allowing customers to block access to wagering for a chosen period of between three and 364 days. The company described the option as the latest addition to its budget and controls suite.
Its other new initiative, Gamalyze American Football, was developed with Mindway AI as a gamified responsible-engagement experience for football fans. Users take decision-making rounds and receive feedback on potentially risky gambling behaviour. It follows the January integration of Gamalyze Casino into My Budget and Controls and the introduction of a soccer-themed Gamalyze Football during the 2026 FIFA World Cup.
Gamalyze American Football is being promoted digitally and through in-person activations during September, including at Wrigley Field, Gillette Stadium and Arrowhead Stadium.
