Engaging with these students allows us to share a bit of our business & career experience — while giving us a chance to hear what platforms & messages are breaking through to their generation. The creative team from Caesars Sportsbook took graduate students from New York University’s (NYU) School of Professional Studies to an NHL game as part of a course focused on responsible gaming (RG) awareness.
Students in the Real World Career Education Program, a collaboration between NYU and Caesars, attended a matchup between the Philadelphia Flyers and the New York Rangers at Madison Square Garden (MSG) on November 1. The Rangers won 1-0.
According to the gaming company, members of the marketing department at Caesars Sportsbook and the corporate RG team for Caesars Entertainment met with NYU students participating in the program at the beginning of the semester. Caesars used the meeting to brief students about its business strategy and goals for promoting RG in New York State and others. Caesars launched in the Empire State in January.
Students began working on their own RG marketing plan at the beginning of the semester. At the end of the term, each student will pitch their ideas to the Caesars Sportsbook team.
The meeting on November 1 marked the semester’s halfway point and allowed students to discuss their ideas with Caesars. It also allowed them to see how the brand is advertised at MSG.
“Mobile sports betting is an increasing part of the sports-entertainment ecosystem in New York and across the country,” said Jeff Gonyo, Vice President for Advertising, Creative, and Content at Caesars Sportsbook. Gonyo attended the events on November 1.
“Maintaining our position as a premier betting option requires constant innovation and new ideas. Engaging with these students allows us to share a bit of our business and career experience — while giving us a chance to hear what platforms and messages are breaking through to their generation.”
Daniel Isenberg, Creative Director at Caesars Sportsbook, concurred.
Caesars Entertainment’s goal regarding RG is simple & unequivocal: Caesars Entertainment wants everyone who visits and gambles at its gaming facilities & online to do so for the right reasons — to simply have fun. “RG awareness is core to Caesars Sportsbook’s identity, and it is the focus for our Real World collaboration with NYU,” Isenberg said. “When you speak to these students, it’s clear they take their project seriously and have given real thought to effectively communicating our RG message to the audience that needs to hear it.”
Caesars pointed to its three decades of commitment to RG in a statement announcing the program.
The company launched the industry’s first toll-free national problem gambling hotline in the US in 1995 through a partnership with AT&T and the National Council on Problem Gambling (NCPG). Four years later, it launched the US’s first self-exclusion and self-restriction programs.
Caesars launched RG training for its employees in 2003, another first in the industry. Under its Responsible Gaming Ambassador program, employees are trained to assist guests who may show signs of a gambling problem.
“Caesars Entertainment’s goal regarding RG is simple and unequivocal: Caesars Entertainment wants everyone who visits and gambles at its gaming facilities and online to do so for the right reasons — to simply have fun,” the company said.
“Caesars’ approach to RG supports that goal and is built on clear objectives, measurable outcomes, and scientific research and evidence. This partnership with NYU is part of Caesars’ continuing commitment to innovation in the ever-changing landscape of RG.”