Craig Carton Named FanDuel Brand Ambassador

Media personality Craig Carton becomes the newest FanDuel brand ambassador, with a strong focus on responsible gambling advocacy and the fight against problem gambling.
Craig Carton Named FanDuel Brand Ambassador
October 18, 2021

Craig Carton, the host of the popular Carton and Roberts radio show and problem gambling advocate, has been signed as the newest FanDuel brand ambassador. In his new role, Carton will act as an advocate for the prevention of problem gambling, and focus on content development for these purposes.

The media personality will join the operator’s responsible gaming steering committee and regularly speak at various events, focusing on the topics of problem gambling prevention and responsible gambling practices.

Carton is also set to create and distribute content via the new “Hello, My Name is Craig” program which we expect to launch soon.

Carton said: “My story and personal history with gambling has been well documented. More than ever, I want to use my experience and platform to shine a meaningful spotlight on the issue of problem gambling.

“It was important to me that I find a real partnership with a company that shared my passion for this issue. It became clear FanDuel shared the same goals and was comfortable working transparently with me for the sole purpose of protecting people.”

It is important to note that FanDuel was the first of the mobile sportsbooks to sign up with the American Gaming Association’s responsible gambling campaign. With all this in mind, it is clear that FanDuel is dedicated to keeping its customers protected and its online sportsbook a safe environment for all players.

FanDuel’s Dedication to Responsible Gambling

Back in March, FanDuel partnered with the American Gaming Association and joined their “Have a Game Play. Bet Responsibly.” promotional campaign.

While other operators have been promoting responsible gambling in their own ways, FanDuel was the first mobile sportsbook to actually partner with AGA and enter a campaign like this.

At that time, the two parties agreed that FanDuel would help AGA get its message across by creating various content aimed at promoting responsible gambling, and getting it through to the fans via its league, team, and media partnerships, and other outlets.

The “Have a Game Play. Gamble Responsibly.” public service campaign aims to provide players in each state with a clear guide on how to get help if they need it, how to gamble more wisely, and how to be aware of what problem gambling actually is.

With sports betting becoming legal in a growing number of US jurisdictions, AGA launched the campaign to get ahead of the problem and try to reach out to as many fans as possible with the help of partners such as FanDuel, but also various sports organizations like NASCAR, PGA Tour, NHL, and others.

FanDuel at the Forefront of US Gambling Expansion

Ever since the federal ban on sports betting was lifted in 2018, a growing number of state bills have been introduced to legalize betting in these jurisdictions, and dozens of companies have been fighting for their piece of this new market.

The thing many don’t realize is that the gambling companies in the US are spending the vast majority of their revenues at this time on marketing, and none of them are profitable just yet.

FanDuel, which has been one of the leaders of the US gambling expansion, has spent over $1 billion on marketing since being acquired by Dublin-based Flutter Entertainment back in 2018, and the new owners hope to make the brand profitable by 2023.

FanDuel currently sits on a base of 1.5 million users, and is the market leader in most legal US betting markets, just ahead of DraftKings and significantly ahead of the other competition.

By the time the dust settles and some companies likely exit the market, FanDuel is likely to remain as one of the leaders, as it benefits greatly from being a part of the massive Flutter Entertainment family which also includes brands like SkyBet, PaddyPower, and PokerStars

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